数据科学与大数据技术（大数据智能创新方向）

（专业代码：080910TH）

专业概况

本专业为中新 4+0 双学位本科，依托学校 “数据创新 + 数字媒体” 专业集群，立足西安文化资源，打造大数据 + 数字文旅交叉特色。四年国内就读，引进 16 门海外大数据、人工智能核心课程，外籍教师双语授课，实践学分占比 32.73%，覆盖大数据全流程开发、数据分析、生成式 AI、文化数字化应用，贴合数字经济、一带一路涉外数据产业人才需求。

培养目标

培养兼具数理基础、大数据全链路开发能力、AI 建模技能，掌握跨文化数字项目运营、数据安全合规的国际化数据人才。毕业生擅长文旅数据挖掘、智能分析、数字文创产品研发，可就职互联网、文旅集团、政府大数据中心、中外合资数字企业。

办学优势

1. 不出国拿双学位：修完全部课程并达到规定英语成绩，授予西安文理学院理学学士、新西兰国立联合理工学院信息与通信技术（数据管理与分析）学士，外方学位无需论文。

2. 差异化文理交叉特色：全国少有的大数据 + 数字文旅方向，聚焦文化资源数字化、跨境数字内容传播，就业赛道独特。

3. 高比例实战教学：搭建完整实训体系，使用文旅、政务真实数据集完成建模、可视化、AI 内容开发项目。

4. 广阔发展渠道：面向大数据开发、数据分析、智慧文旅、跨境数字项目岗位；支持国内统计学、人工智能考研及海外数据类专业申请。

就业方向

大数据开发工程师、数据分析师、AI 训练师、数据可视化工程师、文旅大数据运营、政务数据治理、跨境数字项目专员、智慧文旅系统研发。

Program Overview

This 4+0 Sino-New Zealand dual-degree program belongs to the university’s “Data Innovation & Digital Media” discipline cluster, featuring an interdisciplinary track of Big Data + Digital Cultural Tourism based on Xi'an’s cultural resources. All courses are delivered domestically. 16 overseas core courses on big data and AI are taught by New Zealand teachers in bilingual mode. Practical teaching accounts for 32.73% of total credits, covering full-stack big data development, data analytics, generative AI and cultural digitization to meet demands of digital economy and Belt and Road cross-border data industries.

Training Objectives

Cultivate international data talents with solid mathematical foundation, full-cycle big data development and AI modeling capabilities, as well as cross-cultural digital operation and data compliance awareness. Graduates excel in cultural tourism data mining, intelligent analysis and digital creative R&D for internet firms, cultural tourism groups, government big data centers and Sino-foreign digital enterprises.

Program Advantages

1. Dual Degrees without Overseas Study: Students meeting English standards obtain Bachelor of Science from XUAS and Bachelor of ICT (Data Management & Analytics) from New Zealand institute. No thesis required for the overseas degree.

2. Unique Interdisciplinary Feature: Distinctive track integrating big data with cultural tourism digitization, focusing on cultural resource development and cross-border digital communication.

3. Abundant Practical Training: Students build models, visualizations and generative AI projects with authentic datasets from cultural tourism and government sectors.

4. Wide Career & Further Study Prospects: Graduates work as big data developers, data analysts and smart tourism specialists; eligible for postgraduate study in statistics, AI and overseas data science majors.

Career Paths

Big Data Developer, Data Analyst, AI Trainer, Data Visualization Engineer, Cultural Tourism Data Operator, Government Data Governance Specialist, Cross-border Digital Project Officer, Smart Tourism System Developer.